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April 11, 2012
By: Jamie Matusow
Editor-in-Chief
Online Exclusive: CEW’s 2012 Beauty Awards Finalists Announced Find out who’s in the running for the most outstanding products of the year.
Cosmetic Executive Women just revealed the Finalists for the 2012 CEW Beauty Insiders’ Choice
Awards, one of the industry’s highest honors. Now in its 18th year, the CEW Beauty Awards celebrate the most innovative products of the year. The 146 finalists in 29 product categories— including the new Nail category — were chosen from a robust offering of more than 625 products representing 300 top beauty brands by approximately 4,500 beauty industry professionals. “What differentiates the CEW Beauty Awards from other awards is that it is the only award selected by beauty insiders – those who really know beauty best and can identify the products that are exceptional. Our list of finalists is the best-edited shopping list for consumers as it represents the most innovative products in beauty,” says Carlotta Jacobson, president of CEW. The CEW Board of Governors will vote on all of the finalist products to determine the best of the best. Winners will be announced at the CEW Beauty Awards luncheon on Friday, May 18, at the Waldorf Astoria in New York City. Comedian and actor Mario Cantone will emcee the event again this year.
The top launches are also honored with the Best Seller Award, recognizing product categories with
the most growth in sales and the best-selling product in that category, in mass and department stores. Winners are based on retail sales data from Symphony/IRI and NPD. This year’s CEW finalists illustrated some of the beauty industry’s key trends of the season. Lip balms were big sellers in the Mass Lip category, delivering moisture, sheer shine and color. Face primers stepped it up a notch in the Anti-Aging Prestige category, bolstering skin tone correcting formulas in addition to ones that strictly target wrinkle fighting. Foam was the big go-to in hair color this year, re-inventing the home hair coloring experience. The 2012 CEW Beauty Awards competition is sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, QVC, Kotex, Beauty Inc., Arcade Marketing, HauteLook, HBA Global Expo, RPG, MaCher, Albéa, Rpr Marketing Communications, Restylane, Script to Screen, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media Network, Proof Seven, and WWD. Categories are defined by NPD and votes are tabulated by Ernst & Young LLP.
Following is a list of the 2012 CEW Beauty Awards Finalists. For the complete list of 2012 CEW Beauty Insiders’ Choice Award Finalists, visit the Finalist Viewbook at www.cew.org. Tickets also can be purchased for the luncheon event at the CEW website.
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